Why do you choose to quit your RD job and study marketing in UK ?
Basically, I love research job.
During the research process, I can always have the latest information from
diffrent resources, which from suppliers, or different media.
but after a short period of work, I found that
those engineers like me, we can always invent a fancy sample,
but it is hard to become a valuable product to sale customers.
Due to the engineers like me, lack of market information
we always focus on making a high performance product.
而往往往了客戶的需求,常常只是需要一個簡單的替代品
亦或是方便的產品,
像我們常常看到新聞中 "捧構" 的產品預約爆炸,或是大排長龍
亦或是賣到缺貨,那種高端產品其實在市場上算是稀有物品
他雖然可以帶來不錯的利潤,
不過大部分大眾購買的產品,仍然是以平均價位
一個市場可以接受的水平標準為主
在我選擇行銷碩士之前,我的想法,是希望成為一個可以具有研發能力
同時也能洞悉市場資訊的一個工具人。
之後 . . .
..
..
.<念越多覺得自己越渺小>.
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