很多的思念

The first chap describe a brift summay of international marketing,

face a tough challenge, and culture different.

international marketing climate is unpredictable,

it invole many different elements, like political, socail, 

culture, religion, etc.

company which want to sell their products to other country

have to understand the local marketing situation.

it is very hard to realize different culture and custome.

Some word or some sign can have certain meaning in one country

but it have a total different meaning in another country.

in addition, there are seveal stage for a company from local

to achieve global.

First. .. 

Second . . 

Third . .. 

forth . .. 

fifth .. .  <haven't remember>

since 1990 IT boom, the technology bring many companies

upgrade their business strategy,

it make the marketing information become more clear.

and easy to know local situation.

but some rural area still lack of equipment, and technology

so the entreprise which want to apply their successful experience

make face an unbalance technology communication. . . 

regards